We conducted an extensive research on kids in India and found out that they do not receive even 50% of RDA5 of key immunity nutrients.
Further, internal and external factors like pollution, improper diet and lack of physical exercise negatively affect a child’s immunity.
Frequent infections due to low immunity lead to long term impact on growth and development of kids.
ActivKids Immuno Boosters was developed by Cipla scientists after consulting paediatricians and keeping the Indian situation and the dietary requirements of these children in mind.
Our objective was to make a product that not only helps build immunity but also is available in a choco-bite format that kids will love.
After discussing with thousands of Indian mothers, we realized that their kids refused to eat a regular balanced diet. So we created a first of its kind product that is nutritious, tasty and helps build immunity.
Each choco-bite contributes to less than 1% calorie from sugar of the total daily energy requirement and thus presents no risks of dental caries and high calorie intake.1